This account is sometimes referred to as the theory of " referent informational influence ".
2.
Informational influence or persuasion would generally be favorable however it may not be best suited if timing and effort lacks.
3.
Informational influence comes into play when people are uncertain, either because stimuli are intrinsically ambiguous or because there is social disagreement.
4.
In terms of Kelman's typology, normative influence leads to public compliance, whereas informational influence leads to private acceptance.
5.
Informational influence ( or " social proof " ) is an influence to accept information from another as evidence about reality.
6.
Other research suggests that risky shifts can also be attributed to group polarization, majority rules, interpersonal comparisons, informational influence, and familiarization.
7.
As much of the research on social conformity suggests, individuals tend to lose their sense of individuality when faced with powerful group forces ( i . e ., informational influence; interpersonal influence ).
8.
It rejects the traditional distinction between informational influence and normative influence, where informational influence involves the assessment of social information based on its merit and normative influence involves public compliance to the expectations of group members.
9.
It rejects the traditional distinction between informational influence and normative influence, where informational influence involves the assessment of social information based on its merit and normative influence involves public compliance to the expectations of group members.
10.
Normative influences may be the underlying motivations behind certain types of conformity; however, researchers believe that after time, informational influences such as confidence in the accuracy of one s intergroup norms is positively correlated with distinguished level of compromise.
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